Overview
As part of the FOX creative team, I designed digital advertising and promotional assets supporting television premieres, live sports, streaming content, and FOX NOW app marketing. Projects included paid Facebook and Universal App Campaigns (UAC), display advertising, and owned and operated (O&O) promotions across FOX digital properties.
Challenge
Each campaign required adapting approved key art across multiple formats, from narrow vertical banners to wide horizontal placements. Maintaining visual impact, clear messaging, and consistent branding while accommodating tune-in information, marketing copy, and calls to action required thoughtful composition rather than simply resizing artwork.
Approach
I reworked compositions, adjusted imagery, and refined typography and visual hierarchy to ensure each execution remained legible and engaging within its required dimensions.
Beyond individual campaigns, I helped conceptualize reusable banner templates that established consistent placement for key art, logos, tune-in information, and calls to action.
Working collaboratively with designers, art directors, and stakeholders, I also coordinated production priorities, incorporated feedback, and built review time into schedules to accommodate evolving assets and messaging.
Outcome
The resulting creative was deployed across paid advertising and FOX's owned digital channels, supporting programming promotions and app marketing.
Our standardized templates also contributed to fewer revision rounds, smoother stakeholder reviews, and a more efficient creative production process.
NFL Thursday Night Football O&O Banners
NFL Thursday Night Football O&O Banners
NFL Thursday Night Football O&O Banners
What I found most rewarding was the opportunity to improve how our team worked, creating solutions that made production more consistent, predictable, and efficient.
