NAABB Rebrand

Rebrand of logo and site for The NAABB – a non profit for infant mortality. They wanted a logo that conveyed caring, without being obvious. Once the logo was finalized, I was able to design and print the small business collateral. Finally I put up a splash page using wordpress, while the final content for the site was finalized.

CLIENT: The NAABB ROLE: Art Direction, Web Design, WordPress,Print Production
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NAABB site before redesign
NAABB site before redesign

Stylized layout of interim site before final launch

Above, the before, and interim of the NAABB site – providing info about the name change, vision, purpose and goal, and CTA to donate. Below we see the final iteration of the launch which took place later in the same year.
The finalized logo is simple in execution – featuring hands appearing to hold a stylized 'NAABB' in the way they would hold a baby. The b/w logos below show the evolution.
Promotional products featuring the non-profit's new logo

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